Dreamscape’s VP Brad Rose | Audio Q&A | October 15, 2012

Do you specialize in any genre, or do you release titles across the board?

We pride ourselves on producing content that we feel passionate about and that we feel will translate well into the audio format. With that in mind, we don’t concentrate on a specific genre, we simply try to find content that we feel would make a compelling and entertaining listening experience. If we don’t create a great user experience, we may not get a second chance with a new audiobook listener. Additionally, we try to pay particular attention to authors and/or series that resonate with public library patrons.

What are some of your biggest sellers?

Because of our non–genre specific publishing strategy, our best sellers also fall into multiple categories. Some of our top sellers over the past year include First, Best and Only by Barbara Delinsky, Falling Upward by Richard Rohr, Size 12 and Ready To Rock by Meg Cabot, The Cutting Edge by Linda Howard, My Week with Marilyn by Colin Clark, So Pretty It Hurts by Kate White, Through My Eyes by Tim Tebow, and The Cove by Ron Rash.

Our audiobook feature Multitasker’s Dream discussed the challenges facing the audio industry. What’s your take on how the industry can move forward?

The industry exists because there is a passionate and dedicated audiobook fan base. There is essentially no limit on the amount of great content that can be consumed. The industry is moving forward by continuing to create great content that fans want to listen to. Interestingly, there are now so many varied ways that consumers and patrons can consume audiobooks, but fewer and fewer outlets for them to actually discover great titles.

As a fan of all types of media (print books, audiobooks, music, and film), I think that the art of media discovery is something that is becoming more and more difficult for consumers. Strolling through the audiobook section in my local library is one of the few places to genuinely discover great new titles. Finding a means to re-create and expand this experience of delightful discovery across the industry (digital and physical) would, I believe, help to sustain and grow the category.

Although the year is almost over (hard to believe), what special releases are still coming from Dreamscape and what can we expect in 2013?

We have a few releases this fall that I’m especially excited about, including Magnificence by Lydia Millet, The Law of Divine Compensation by Marianne Williamson, and two books—Divergent and Insurgent—by Veronica Roth.

And 2013 is shaping up to be a busy year for us as well. A few highlights are The History of Us by Leah Stewart, The Interestings by Meg Wolitzer, Blood of Dragons by Robin Hobb, and Sidney Sheldon’s The Tides of Memory by Sidney Sheldon & Tilly Bagshawe.

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Michael Rogers (mrogers@mediasourceinc.com) is Media Editor, Library Journal and Managing Editor of LJ Reviews.