What makes library Tumblrs different from your run-of-the-mill library blogs is that they can take advantage of a built-in community with built-in readers. If a Wordpress or Blogspot blog is an island, Tumblr blogs are a city. Many librarians were initially attracted to Tumblr for the same reasons nonlibrarians were—ease of use, social features, the cool factor. But, once they arrived, they began to run into each other, then to talk to with one another, and finally to understand themselves as a community. The portmanteau Tumblarians—meaning “Tumblr librarians”—was coined and a subculture born.
Perhaps what’s most noteworthy about the Tumblr library community’s reaction to the blogging service’s purchase by web behemoth (and, well, dinosaur) Yahoo is the lack of one. Yahoo, which announced the deal on its own Tumblr blog with a kind-of-awkward gif, purchased Tumblr for $1.1 billion and promised “not to screw it up.” When asked […]