Materials Shift | Materials Survey 2014

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As budgets fracture, both book and ebook circ statistics provide insights into what patrons are reading, as our 2014 materials survey illustrates. DVDs are still hot, too.

Audio Spotlight: Marketing Strategies Help Vitalize Audiobook Collections

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The audiobook industry continues to grow in near-equal measure in both the library and retail sectors, with the Audio Publishers Association (APA) ballparking sales at an all-time high of $1.2 billion. Libraries are in a real position to take advantage of the trend. Yet with diminished AV budgets, limited title and format availability, and a constant influx of competing downloadable and streaming offerings from the consumer realm, the prospect can be daunting. For libraries wanting to reap the benefits of increased awareness and discovery of their audio holdings, LJ spotlights some best practices in audiobook promotion, discusses some of the challenges inherent to the medium, and proposes new ways of thinking about audio that might even make it a catalyst for moving print.

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