Stepping into the Stream: Bringing Netflix-style Video to Libraries

UPMARKET Connecticut’s Darien Library 
promotes the service over specific content

Streaming video is well established in the consumer market (YouTube has been around since 2005 and Netflix since 2007) but is still gaining momentum in the library market. It’s not yet a huge category—LJ’s Materials Survey included downloadable/streaming movies as a category for the first time in 2013, finding that the responding libraries spent 0.6 percent of their materials budget on downloadable movies, which represented 0.9 percent of their total circulation—but it’s certainly on the rise.

Beta Testers Weigh In On Hoopla

hoopla pic

Hoopla, Midwest Tape’s pay-per-circulation media streaming service for public libraries, has been in beta-testing mode for close to two months, and early reports of both the service overall and its mobile applications have been positive.

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