Evidence suggests that the downturn in the market for magazines caused by rising popularity of online media and the great recession has bottomed out and may soon begin to turn around. Growth in subscriptions is slow and newsstand sales continue to suffer, but nevertheless there are signs of stability in the market. As of March 1, Mediafinder.com had identified 198 launches for 2013. This compares to 227 magazines launched in 2012 and 239 launched in 2011. The shrinking rate of growth, however, is somewhat offset by the number of cessations. Mediafinder identified 87 magazines that ceased publication in 2013. That compares to 82 closures in 2012 and 152 in 2011. So the 2013 statistics are better on balance than 2011’s and only slightly worse than the figures for 2012.