Audio Spotlight: Marketing Strategies Help Vitalize Audiobook Collections

ljx130401webkuzyk1

The audiobook industry continues to grow in near-equal measure in both the library and retail sectors, with the Audio Publishers Association (APA) ballparking sales at an all-time high of $1.2 billion. Libraries are in a real position to take advantage of the trend. Yet with diminished AV budgets, limited title and format availability, and a constant influx of competing downloadable and streaming offerings from the consumer realm, the prospect can be daunting. For libraries wanting to reap the benefits of increased awareness and discovery of their audio holdings, LJ spotlights some best practices in audiobook promotion, discusses some of the challenges inherent to the medium, and proposes new ways of thinking about audio that might even make it a catalyst for moving print.

Interactive Digital Romance Gets Its Game On

harlequin-presents-hidden-object-of-desire_feature

Interactive Digital Romance Gets Its Game On

Audio Clip Exclusive: Community-Sourced Recording of Oz

Ken Burns reads from The Wonderful Wizard of Oz as part of Random House Audio/OverDrive's community-sourced Lend Your Voice initiative.

Audio Clip Exclusive: Community-Sourced Recording of Oz

ALA 2010: Presidential Presence at Polaris Booth

Polaris Library Systems booth, ALA 2010

ALA 2010: Presidential Presence at Polaris Booth

OverDrive's Most Downloaded NF Audiobook Speaks Volumes

OverDrive's Most Downloaded NF Audiobook Speaks Volumes

$19.99 Grand Theft Auto IV Add-On

$19.99 Grand Theft Auto IV Add-On

Top-Selling/Circulating Albums of 2008

Top-Selling/Circulating Albums of 2008

New Blog!: Music for the Masses

New Blog!: Music for the Masses

A Piece of the Poe Puzzle Presents Itself!

A Piece of the Poe Puzzle Presents Itself!

Documentary To Honor Late Audiobook Narrator and Her Widow

Documentary To Honor Late Audiobook Narrator and Her Widow

Featuring YD Feedwordpress Content Filter Plugin