Macmillan Audio Joins hoopla digital

Macmillan Audio president and publisher Mary Beth Roche and Jeff Jankowski, founder and vice president of Midwest Tape and hoopla digital, have reached a deal to begin a pilot to distribute Macmillan’s audiobooks to public libraries and their patrons via hoopla digital. hoopla is a digital streaming and download service offered by Midwest Tape to public libraries that enables library patrons to discover and borrow movies, television shows, videos, music, and audiobooks via the free hooplaapps as well as streaming via desktop browsers.

“Libraries have long been an important place for the discovery of audiobooks,” says Roche. “We are pleased to be working with hoopla on this pilot program to bring a selection of Macmillan Audio’s list to even more library patrons.”

“hoopla will promote discovery of Macmillan’s audiobook titles, especially its backlist,” says Jankowski. “For the library user, hoopla provides a state-of-the-art consumer experience with a simple, easy-to-use interface. All you need to get started is a library card.”

 

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Stephanie Klose About Stephanie Klose

Stephanie Klose (sklose@mediasourceinc.com, @sklose on Twitter) is Media Editor, Library Journal.