BEA Goes Global

ljx140501webBea1 BEA Goes Global

You’d better pack your comfy shoes. Not only is New York a walking city, but the programs and exhibits at the Jacob K. Javits Convention Center and elsewhere during BookExpo American (BEA) will keep you busier than a Saturday at the library. Before the show proper begins, LJ and sister publication School Library Journal (SLJ) will each host our annual Day of Dialog (DoD) event at the McGraw-Hill Conference Center. The panels, presentations, and signings at DoD are highlights of our year, and the 2014 lineups are particularly rich.

The BEA planners recognize what you’ve known all along: patrons are interested in international authors and books, and the thrills of Stieg Larsson’s works only whetted their appetites for more. BEA’s one-day conference, Global Market Forum 2014: Books in Translation—Wanderlust for the Written Word, kicks off such armchair travel; see below for a selection of other programs that will be of particular interest to librarians.

WEDNESDAY, MAY 28

8:30 a.m.–6 p.m.
School Library Journal Day of Dialog (registration required)

SLJ’s annual daylong event brings librarians, publishers, vendors, and authors together to discuss the latest trends and hottest books in the world of children’s and YA literature. At press time, this event was sold out.

8 a.m.–6:30 p.m.
Audio Publishers Association ­Conference (APAC) (Jacob K. Javits Convention Center)

The morning programs include an APA board presentation and keynote from Alan Iny (Thinking in New Boxes). In the afternoon, two tracks will be offered concurrently: a business track (formerly the publisher track) includes sessions on libraries, advanced social media tools, children’s audio, and useful apps; a performance track (formerly the narrator track) features a narrator roundtable, publisher/narrator speed dating, and sessions on home studio workflow and self-promotion. Cocktail reception to follow.

10–10:50 a.m.
Understanding the Global Book Market & How It Will Change (Rm. 1E10)

This presentation, featuring data from across the Nielsen Book business lines, will focus on book publishing, sales and marketing strategy, and upcoming global trends. Quantified data from Nielsen in consumer purchasing, buying habits, and devices used will help BEA attendees gain a greater understanding of the industry and its highs and lows.

11–11:50 a.m.
Discoverability: Finding Readers for Translated Works with Digital Marketing Innovations (Rm. 1E11)

It is difficult for readers to discover the newest translations. However, the digital transformation of book discovery, combined with social media, community building, fundraising, and new distribution opportunities, is proving to be successful for publishers, authors, agents, and readers. Hear about the strategies publishers are using to offer more translated works and how digital technology is changing the sale of translation rights.

noon–12:50 p.m.
The Media Is the Message: How Technology Is Affecting the Development of Content (Rm. 1E10)

Representatives from academia and publishing will examine where technology is taking publishing content as multimedia assumes a greater role in its ­presentation.

3–3:50 p.m.
The Author—the Translator—the Editor—Three Dialogues on Three Different Angles on Translation (Rm. 1E11)

Chris Kenneally of the Copyright Clearance Center will moderate a discussion among authors Mariusz Szczygiel (Gottland) and Marco Malvaldi (Three Card Monte; Game for Five); translator Antonia Lloyd-Jones; Sal Robinson, editor, Melville House; and Michael Reynolds, publisher, Europa Editions. The panel will address the following topics: Who is the right translator? What makes the editorial process different? Who will the readers be?

3–3:50 p.m.
How To Manage Your Social Media with Hootsuite (Rm. 1E07)

This how-to will help authors, publishers, booksellers, and librarians learn to use Hootsuite to manage multiple social networks, schedule messages and tweets, track brand mentions, and analyze social media traffic.

4:15–5:30 p.m.
BEA Editors’ Buzz (Rm. 1E12/1E13/1E14)

Wondering what the top houses have coming out this autumn? This program offers the fast-track version of fall favorites from seven houses. Publishers and books getting the star treatment: Amy Einhorn (Amy Einhorn: Putnam)/M.O. Walsh’s My Sunshine Away; Josh Kendall (Little, Brown)/Laird Hunt’s Neverhome; Jennifer Jackson (Knopf)/Emily St. John Mandel’s Station Eleven; ­Jeffrey Shotts (Graywolf)/Eula Biss’s On Immunity: An Inoculation; Colin Harrison (Scribner)/Jeff Hobbs’s The Short and Tragic Life of Robert Peace; Marysue Rucci (S. & S.)/Matthew Thomas’s We Are Not Ourselves; and Lee Boudreaux (Ecco: HarperCollins)/Jessie Burton’s The ­Miniaturist.

LJ/SLJ Librarians’ Lounge

ljx140501webBea3 BEA Goes Global

Visit the LJ/SLJ Librarians’ Lounge Thursday through Saturday, at booth #663, for snacks, refreshments, and book signings. We’ll host “American Girl” authors Valerie Tripp and Laurence Yep. Michael Koryta will sign copies of Those Who Wish Me Dead (Little, Brown), Charles Martin will sign A Life Intercepted (Center Street), and Philip Gulley will sign A Place Called Hope (Center Street).

Thursday, May 29

9:30–10:20 a.m.
Intellectual Property Update: Protecting Your Content & Brand in a Social Media and Digital World (Rm. 1E15)

Attorneys from Cowan, DeBaets, Abrahams and Sheppard will discuss emerging intellectual property issues in publishing. These include registering and protecting trademarks, legal issues to consider when developing apps and websites, the advantages and disadvantages of creating a corporate entity, and what kinds of new publishing deals are arising in the cross-platform age.

10–10:50 a.m.
BEA Young Adult Editors’ Buzz (Rm. 1E10/1E11)

Editors discuss five fall releases for YA patrons: Daniel Ehrenhaft (Soho Teen)/Cynthia Weil’s I’m Glad I Did; Krista Marino (Delacorte)/Frank Portman’s King Dork Approximately; TS Ferguson (Harlequin TEEN)/Robin Talley’s Lies We Tell Ourselves; Karen Chaplin (Harper­Teen)/Amy Ewing’s The Jewel; and Alvina Ling (Little, Brown Books for Young Readers)/Ryan Graudin’s The Walled City.

10–10:50 a.m.
Library Reads: Collaborative Discovery for Librarians & Patrons (Rm. 1E10)

Speakers Miriam Tuliao (NYPL/BPL BookOps); Kaite Stover (Kansas City Public Library, MO); Stephanie Anderson (Darien Library, CT), and Melissa DeWild (Kent District Library, MI) will describe an exciting reading program by librarians, for librarians. Here you can find out how to share information on the new books you’re loving as well as learn about what hot titles others are into, and boost your professional profile in the process.

11–11:50 a.m.
BiblioCommons: Cultivating and Supporting an Online Reading Community: Digital Badges and Online Programming (Rm. 1E10)

While many of us are lucky to have vibrant reading communities in our libraries and bookstores, there is an equally large and vibrant community of patrons and customers online. How can librarians and booksellers reach out to these dedicated readers they may never see in person? Stephanie Chase of library discovery service BiblioCommons and Jenn Northington of WORD Bookstores will cover the basics of digital badges and online programming and offer suggestions on using them.

2:15–3:30 p.m.
AAP Annual Librarians Book Buzz. Pt. 1 (Rm. 1E16)

In this first installment of what books publishers are excited about for the forthcoming season, participating publishers include HarperCollins, Perseus Books Group, Hachette Book Group, Sterling, Macmillan, Consortium Book Sales & Distribution, and McGraw-Hill.

Friday, May 30

11–11:50 a.m.
Girl Books, Boy Books, Gender Hooks: Packaging, Positioning & Reviewing in the Fiction Marketplace (Rm. 1E08/1E09)

Panelists Jennifer Weiner (All Fall Down), Rebecca Mead (My Life in Middle­march), New York Times Book Review editor Pamela Paul, Grand Central editor in chief Deb Futter, and William Morrow editor Rachel Kahan will discuss disparate approaches to packaging and positioning of “girl” books and “boy” books and how they affect sales, reviews, and readers.

11–11:50 a.m.
ROMANCE 2.0: Fan Fiction, Indie Authors & the New World of Publishing (Rm. 1E07)

Learn how fan fiction and indie authors have changed the world of publishing. Kim Karr (“Connections” series), the writing team of Christina Lauren (“Beautiful Bastard” series), agent Amy Tannenbaum, and editor Adam Wilson unveil the secrets to what publishers are doing to market and publicize these types of books.

11–11:50 a.m.
The Worst Social Media Advice Ever (Rm. 1E02/1E03)

Find out exactly what you’ve been doing wrong online and why everyone hates you for doing it that way. Beatrice.com’s Ron Hogan, Unshelved’s Bill Barnes, Maureen Johnson (The Madness Underneath), and John Scalzi (Redshirts) reveal how not to make a humiliating spectacle of yourself on the Internet.

11:30 a.m.–12:20 p.m.
The Untapped Retail Channel: Public Libraries (Rm. 1E14)

Join LJ’s Rebecca Miller and a panel of content and wholesale experts from the public library market for a discussion of how this channel benefits publishers. Learn how the library distribution chain is transitioning from physical to digital and consider the benefits of embracing this rich market by supporting the targeted outreach to avid readers, viewers, and buyers through public ­libraries.

1–1:50 p.m.
The Journey of a Book: From Writer to Reader (Rm. 1E16)

LJ’s Barbara Hoffert along with Lin Enger (The High Divide) and Enger’s editor, Kathy Pories, and agent, PJ Mark, will describe the path a book takes from inspiration to publication. ARCs will be available to attendees.

2–3:20 p.m.
AAP Annual Librarians Book Buzz. Pt. 2 (Rm. 1E14)

Representatives from Harlequin, John Wiley, Penguin, Random House, S. & S., Workman, Norton, and Soho Press will discuss exciting upcoming releases.

2–3:50 p.m.
Great Book Club Titles for Fall/Winter 2014—Speed Dating for Booksellers, Librarians & Book Group Leaders (Rm. 1E08/1E09)

Representatives from a dozen publishers will share selections and book group news from their houses in a speed dating format designed to give book­sellers, librarians, book group members, and bloggers an inside look at what book groups will be tempted by for fall and winter. Galley giveaways and ideas for enhancing book group discussion will be included. Advance sign-up is required; seating will be assigned. Visit ow.ly/­vrCAE before May 21.

3:30–5 p.m.
6th Annual Librarian Shout ’n Share @ BookExpo (Rm. 1E14)

Librarians gather at the close of the second day of BEA to talk about their most recent discoveries on the exhibit floor. Moderated by LJ’s Barbara Genco, the panel includes LJ reviewer Douglas Lord, New Britain Public Library, CT; Alene Moroni, King County Library System, WA; Charlene Rue, deputy ­director of collection management, BookOps; LJ Book Review editor Henrietta Verma; and Jamie Watson, Baltimore County Public ­Library.

Stephanie Klose is Media Editor and Henrietta Verma is Editor, Book Review, LJ

LJ’s Day of Dialog

9 a.m.–6 p.m.
LJ Day of Dialog for Publishers, Vendors, and Librarians (registration required)

Editors’ Picks

Lee Boudreaux, editorial director, Ecco; Robin Desser, VP, editorial director, Knopf; Leah Hultenschmidt, editorial director, Forever and Forever Yours, Grand Central; Sarah McGrath, VP, executive editor, Riverhead; and Stephen Morrison, publisher, Picador, discuss big forthcoming titles.

What’s Cooking: Hot New Trends in Cooking and Cookbooks

Lisa Campbell, LJ Cooking columnist, University of Michigan Library, Ann Arbor, talks to cooking-world luminaries: Food & Wine editor in chief Dana Cowin, James Beard award winner Johnny Iuzzini, New York Times best-selling author Marlene Koch, Food Network South Beach and New York City Wine & Food festivals founder Lee Brian Schrager, and famed food critic Mimi Sheraton.

A Town Hall Meeting, by Librarians and for Librarians: Everything You Ever Wanted To Know About Materials Issues Today but Were Afraid To Ask

Stephanie Anderson, head of reader services, Darien Library, CT; Melissa DeWild, collection development manager, Kent District Library, Comstock Park, MI; Robin Nesbitt, manager, Hilliard Branch, Columbus Metropolitan Library, OH; and Kaite Stover, director of readers’ services, Kansas City Public Library, MO, lead discussions on the developing topics.

Drop-Dead Gorgeous Fiction. Pt. 1: Women Writing Fiction

With New York Times best-selling author Chelsea Cain, Edgar Award nominee Sophie Littlefield, HOLT Medallion winner Pamela Nowak, best-selling YA–turned–adult author Lauren Oliver, MIRA: Harlequin editorial director Tara Parsons, Edgar Award winner Lisa Scottoline, and Indie Next author Emma Straub.

Drop-Dead Gorgeous Fiction. Pt. 2: Five Key Authors

LJ welcomes award-winning syndicated columnist Jules Feiffer, Time book critic and author Lev Grossman, Dayton Literary Peace Prize winner Marlon James, Barnes & Noble Discover Award winner Lily King, and Pulitzer Prize winner Jane Smiley.

This article was published in Library Journal's May 1, 2014 issue. Subscribe today and save up to 35% off the regular subscription rate.

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