Will Today host Natalie Morales become the next Oprah? Publishers frustrated by the lack of national television exposure for their authors are keeping their fingers crossed. This morning NBC’s Today show announced the launch of the Today Book Club, a monthly interactive digital and on-air initiative. Its first pick is Samantha Shannon’s The Bone Season (Bloomsbury, out today), the first installment of a seven-part fantasy series set in a dystopian London.
“Hunger Games fans, this book may be for you, ” said Morales, who will host the first Today Book Club Google Hangout on Monday Sept. 16 with the 21-year-old author and recent Oxford University graduate. LJ reviewer Elizabeth Clark noted in her June 15 review that Shannon’s foundation-building book sets the stage for a journey of discovery for the clairvoyant heroine “who may very well discover that she has to save the world whether she wants to or not . It will be interesting to see what Shannon does in her next installment.”
According to a New York Times report, Bloomsbury said that retailers’ orders of the book roughly doubled when they were told that it would be the first selection of the Today Book Club. Librarians better take note and do the same.