Professional Media Reviews | May 15, 2013

copyright Professional Media Reviews | May 15, 2013Gasaway, Laura N. Copyright Questions and Answers for Information Professionals: From the Columns of Against the Grain. Purdue Univ. (Charleston Insights in Library, Archival, & Information Sciences). 2013. 298p. index. ISBN 9781557536396. pap. $24.95; ebk. ISBN 9781612492544. PRO MEDIA/ COMM

Gasaway (Univ. of North Carolina, Chapel Hill, Sch. of Law) uses here many of the questions she was asked through her “Copyright Questions and Answers” column at against-the-grain.com. The book begins with a basic primer on copyright. Then each topical chapter (e.g., Licensing, Performance and Displays, Digitization, etc.) presents a short introduction to the issues involved, followed by related questions and answers. The author includes reference to the applicable section of the copyright law as well as to other laws dealing with the subject. All in all, there are answers to well over 300 questions concerning copyright, fair use, and related issues. The appendix provides a chart to assist in knowing when a book passes into public domain. This is a reference book, enabling the reader to locate the broad category by browsing the table of contents or using the index to narrow in on a particular subject or question. VERDICT A useful, quick reference tool for librarians, whether novice or experienced. While there are lots of books on issues of copyright, this one is accessible and focused in its help. Recommended. —William Garrett, Troy Univ. Lib., AL

Solomon, Laura. The Librarian’s Nitty-Gritty Guide to Social Media. American Library Assn. 2012. 176p. bibliog. index. ISBN 9780838911600. pap. $52; ebk. ISBN 9780838996324. PRO MEDIA

Many libraries have ventured—some by dipping their toes, others by plunging headfirst—into the world of social media; in too many cases, however, they didn’t do so in a strategic manner and aren’t seeing a positive return on their investment. Solomon (library services mgr., Ohio Public Information Network) presents a how-to guide that is equally helpful to those first starting out and to those who have been posting for a while but are still finding themselves treading water. Similar to Ned Potter’s The Library Marketing Toolkit, this title provides case studies of libraries that have excelled with their marketing efforts. Solomon’s in-depth analysis of what success is and how to measure it to gain support from stakeholders will be useful to those who must constantly prove that their social media efforts are a justified use of staff time. Especially helpful are the detailed sample postings that not only give suggestions for libraries to model but also examine unsuccessful posts and explain what makes them less than desirable. VERDICT The Librarian’s Nitty-Gritty Guide to Social Media provides successful formulas for modeling social media goals, strategies, and content calendars. —Kendra Auberry, Martin Cty. Lib. Syst., Stuart, FL

Woodward, Jeannette. The Transformed Library: E-Books, Expertise, and Evolution. American Library Assn.2012. 131p. notes. index. ISBN 9780838911648. pap. $55. PRO MEDIA

Woodward (principal, Wind River Nonprofit & Library Consulting; Nonprofit Essentials: Managing Technology) argues in this short book that although futurists and prognosticators as a group make faulty assumptions when predicting the future, they do sometimes get things right. Are librarians and libraries facing oblivion as some prognosticators claim? Woodward outlines the technological forces that have coalesced to “threaten” the future of libraries including financial constraints, digital books, ebook-publisher approaches to libraries, outsourcing, downsizing library space, and librarians’ reaction to perceived threats. The author offers “Survival Strategies” for academic, public, and school libraries. As the title suggests, many forces beyond librarians’ control have already transformed the library. Evolution occurs in a changing environment (i.e., today’s libraries) if an organism (i.e., a library) is able to adapt. Librarians and libraries have it in their DNA not only to survive and avoid extinction but also to thrive, says Woodward. In addition to endnotes, each chapter has references for further reading. VERDICT Recommended for library administrators in most public libraries. —Robert Battenfeld, B. Davis Schwartz Memorial Lib., Long Island Univ.—C.W. Post Campus

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