Nonfiction Previews, Mar. 2013, Pt. 2: Good Advice, Good Food

Coughlin, Tom with David Fisher. Earn the Right To Win: How Success in Any Field Starts with Superior Preparation. Portfolio. Mar. 2013. 160p. ISBN 9781591846123. $23.95. SPORTS/SELF-HELP
Head coach of the New York Giants, Coughlin has earned the right to give us all advice by leading his team to two Super Bowl victories. Here he shows how in-depth preparation, with relentless attention to detail, is the answer to succeeding in every area. His motto: the more you sweat, the less you bleed. Try it.

Govindarajan, Vijay & Chris Trimble. How Stella Saved the Farm: A Tale About Making Innovation Happen. St. Martin’s. Mar. 2013. 160p. ISBN 9781250002129. $19.99; eISBN 9781250022240. BUSINESS
Govindarajan, founding director of the Tuck School’s Center for Global Leadership, once joinedstella1 Nonfiction Previews, Mar. 2013, Pt. 2: Good Advice, Good Food forces with corporate adviser Trimble to write the New York Times best-selling Reverse Innovation. They’re at it again with this parable featuring barnyard creatures—Stella, Deirdre, Bull, and the rest—giving eight lessons on pulling together to get creative. Decidedly not Orwellian; let’s see how the storytelling format grabs folks.

Gray, Todd & Ellen Kassoff Gray. The New Jewish Table: Modern Seasonal Recipes for Traditional Dishes. St. Martin’s. Mar. 2013. 336p. ISBN 9781250004451. $35. COOKING
A big proponent of seasonal, farmers’-market fare, Chef Todd Gray got interested in Eastern European Jewish cooking after marrying Jewish wife Ellen. He combined his new foodie love with the old when he opened Equinox, his touted Washington, DC, restaurant, then wrote this cookbook with his wife. Fig and Port Wine Blintzes, anyone? With big, four-color illustrations and more than 125 recipes; wish it were ready for the upcoming holidays.

Hussey, Matthew. Get the Guy: How to Find, Attract, and Keep Your Ideal Mate. Harper: HarperCollins. Mar. 2013. 272p. ISBN 9780062241740 $25.99. RELATIONSHIPS/SELF-HELP
Life coach Hussey stars as the resident relationship expert on the NBC reality show Ready for Love, which debuts this fall. He started as a consultant to CEOs, who wanted to master the art of relationship building in the professional arena but then nudged him to translate his strategies to something more personal. Here he targets women, aiming to help them land mates by explaining how the male mind works (no comment). Since his mailing list numbers over one million and his YouTube videos have had over 2.7 million views, the 150,000-copy first printing does not seem out of line.

Lanz, Melissa. The Fresh 20. Morrow Cookbooks. Mar. 2013. 256p. ISBN 9780062200983. pap. $21.99. COOKING
Take 20 fresh ingredients and mix and match them to create five healthy, tasty meals. That’s the solution Lanz devised after she realized that the demands of the corporate world were getting in the way of her serving good meals to her family. Her personal strategy led to an online meal-planning service (The Fresh 20) that has 20,000 subscribers, as well as the blessing of InStyle magazine. Now here’s a book, with a 50,000-copy first printing.

Neff, Michael. Drive Like the Pros: Increase Your Clubhead Speed and Distance Using Revolutionary 3-D Technology by TaylorMade. Gotham: Penguin Group (USA). Mar. 2013. ISBN 9781592407279. $30. SPORTS
Neff is an expert in 3-D golf instruction, now all the rage, and founded the first TaylorMade performance lab using the company’s MAT-T (Motion Analysis Technology by TaylorMade) system. Now he’s found a way to get all those video-generated tips into flat-page format. From a publisher that’s really big on golf.

Saatchi, Maurice. Brutal Simplicity of Thought: How It Changed the World. St. Martin’s. Mar. 2013. 9781250012951. $18.99. BUSINESSsimple Nonfiction Previews, Mar. 2013, Pt. 2: Good Advice, Good Food
Written by the founder (with brother Charles) of Saatchi and Saatchi and then M&C Saatchi, this book had its start as a training manual for Saatchi advertising employees. It’s based on the Saatchi method of creativity—simplicity is best, but it’s not easy to attain—and though that mantra is obviously relevant to business, it aims for a broader audience of students, artists, and more. Consider.

 

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Barbara Hoffert About Barbara Hoffert

Barbara Hoffert (bhoffert@mediasourceinc.com, @BarbaraHoffert on Twitter) is Editor, LJ Prepub Alert; past chair of the Materials Selection Committee of the RUSA (Reference and User Services Assn.) division of the American Library Association; and past president of the National Book Critics Circle, to which she has just been reelected.

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