Consumers Ditching Discs for Online Movie Viewing

According to eMarketer.com, 2012 marks a changing tide for video use, as for the first time, U.S. consumers will pay more for online movies than they will for DVDs and Blu-ray discs, adding that according to media research and consulting company HIS Screen Digest, online views will outgun DVDs and Blu-rays combined.

U.S. consumers viewed 2.6 billion DVD and Blu-ray units compared to 1.4 billion online downloads in 2011. Those disc numbers are expected to drop to 2.4 billion, while online use is expected to skyrocket to 3.4 billion views. Online movie viewership is likely to rise due to providers like Amazon, Apple, and Netflix refining their services, as well as the growing selection of online content, eMarketer.com said, while also projecting that almost 25 percent of U.S. internet users will watch films online this year.

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Michael Rogers About Michael Rogers

Michael Rogers (mrogers@mediasourceinc.com) is Media Editor, Library Journal and Managing Editor of LJ Reviews.

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