The Collaborative Marketing for e-Resources project was announced in a poster session at this year’s ACRL meeting. In essence, the project “proposes a model for a national distributed project to develop marketing plans for electronic resources while collaboratively building benchmarks for the marketing of electronic resources in college and university settings.” [from the poster session] By participating in the collaborative working group you can learn how to employ a typical marketing plan at your library, complete one marketing campaign from start to finish, and contribute to a national project that will determine if collaborative benchmarking for marketing electronic resources is feasible.
The requirements for participation are outlined at http://library.lmu.edu/page77999.aspx, and the extended timeline for the project is listed there. The project is scheduled to begin on October 3, 2011, and registration for the project will close on September 23rd. If you’d like to participate, just go to this site, enter your name and e-mail address in the spaces given, and submit them.
The project is being led by my friend and colleague (and upcoming Marketing Your e-Resources book collaborator) Marie Kennedy, Serials & Electronic Resources Librarian at the William H. Hannon Library, Loyola Marymount University. Do get in touch with Marie if you have any questions about the project. She can be reached at email@example.com. There’s also an article published about the upcoming project at Library Hi Tech News: Marie R Kennedy, (2011) “Collaborative marketing for electronic resources,” Library Hi Tech News, Vol. 28 Iss: 6.
Hope you’re interested, and that you sign up soon.
More as it happens,