Keeping Romance in the Pink

October is Breast Cancer Awareness Month, and Penguin Group (USA) is promoting breast cancer advocacy through readpink books1 300x51 Keeping Romance in the Pinkits new initiative, Read Pink™. Beginning on October 5, 350,000 special-edition mass-market titles from eight Penguin authors will carry a Read Pink™ seal as well as information inside on the Breast Cancer Research Foundation® (BCRF), a nonprofit dedicated to funding innovative clinical and translational research in the fight against breast cancer. Founded in 1993 by Evelyn H. Lauder, BCRF today gives more than 88 percent of donations directly to awareness activities and research projects. Penguin launched its campaign with a donation of $25,000 to BCRF.

The authors involved are among the favorites of romance writing: Catherine Anderson, Catherine Coulter, Christina Dodd, Madeline Hunter, Jayne Ann Krentz, Nora Roberts, Bertrice Small, and Jodi Thomas. For a list of the stores participating in the project and additional details, go to http://us.penguingroup.com/static/packages/us/readpink/index.php.

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Bette-Lee Fox About Bette-Lee Fox

Bette-Lee Fox (blfox@mediasourceinc.com) is Managing Editor, Library Journal.

Celebrating her 42nd year with Library Journal, Bette-Lee also edits LJ's Video Reviews column, six times a year Romance column, and e-original Romance reviews, which post weekly as LJ Xpress Reviews. She received the Romance Writers of America (RWA) Vivian Stephens Industry Award in 2013 for having "contributed to the genre or to RWA in a significant and/or continuing manner"

Comments

  1. Elyse Busson says:

    Each sub culture and individual have their own views of what is considered attractive, as far as tangible beauty is concerned, and many people will go to great lengths to change their figure to reflect that perception of ideal natural beauty.

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