Back on April 21stin these pages, I mentioned the “Rock Band Bar Nights” promotion from MTV and Harmonix. I encouraged you to sign up, give the secret word, and get a free AC/DC Rock Band disc in addition to some pretty cool publicity. Almost five dozen libraries around the country signed up, including quite a few in my Tucson library system.
Flash forward into September, and a co-worker tells me “You know, I never got that disc.”
I checked in with Jennifer Caldwell, who originally told me about the program, who said she hadn’t gotten a disc either, and that emails and phone calls to her contact person, Adam Medina, were not answered. I had no better luck trying to reach him. I asked around, and only one librarian I talked to had received the disc everyone had been promised.
Ouch, ouch, and ouch.
It took some of my Mad Librarian Skillzto get through the Contact Us veils, but I reached out to Harmonix and MTV Games asking (politely) WTF? Bless her heart, Sarah Kamin of MTV Games got right back to me, and we talked on the phone shortly thereafter. She was pretty much horrified, evidently had no idea the contractor for the promotion had not followed through completely, and was fiercely determined to make it right.
On October 6th, Sarah sent out this letter:
Dear Rock Band Bar Night Member,
It has recently come to our attention that some of you may not have received the AC/DC Live Track Pack you were promised for signing up for our program. First off, we would like to extend our sincerest apologies for the mix up and any inconvenience it may have caused you. We are eager to fix this and we will do everything we can to make sure that each and every one of you gets a copy of the AC/DC disc.
If you have not yet received your copy of the AC/DC Live Track Pack please email rockbandbarnights[at]mtv.com with the following information and we will send you your disc as soon as possible:
Console Preference (Xbox, PlayStation 3 or Wii)
We will send you a confirmation email once we have shipped your copy to you. Thank you for your understanding and continued support of the Rock Band Bar Nights program.
Your Rock Band Bar Nights Team
By mid-October,about 20 libraries had responded from all around the country, saying “No, I never got the disc” and Sarah’s team got them shipped out immediately. Because they were working from an email list of those who made the request originally, I expect most of you now have those discs in hand. If you did sign up but didn’t get a disc and didn’t hear from Sarah before now, you can contact her directly‚ she gave me permission to share this‚ at sarah [dot] kamin [at] mtvgames [dot] com. (No spaces in there.)
Although this was an unfortunate incident all the way around, I have to express my thanks to Sarah and her team for responding quickly to the problem, once they were made aware of it, and for giving a damn about libraries enough to make this right. Hundreds of libraries run Rock Band. With Rock Band 3 coming out soon, I expect we’ll be doing even more of this. I am glad to know MTV Games and Harmonix have proven themselves to be supportive of libraries, of our reasonable expectations and needs, and our efforts to share social interactive games like theirs inside our walls.
Thank you, Sarah, for making it right.Thank you to Jennifer, Leila, and the other librarians who let me know there was a problem in the first place. With your new discs in hand, game on!