Strolling the exhibit floor at the Oregon Convention Center on Wednesday evening and Thursday afternoon, I was struck both by the modest exhibit booths (not surprising in this tough economy) and by the bounty of books handed out to librarians. What was especially surprising was the inviting stacks, not only of advanced reading copies, but also of finished new titles.
HarperCollins library marketing guru Virginia Stanley merrily gave copies of Jacqueline Winspear’s latest mystery, The Mapping of Love and Death (Mar.), Marilyn Johnson’s paean to librarians, This Book is Overdue (Feb.), and ARCS of Oscar Hijuelos’s Beautiful Maria of My Soul (June); nearby Norwegian author Jo Nesbo signed finished copies of his newest thriller, The Devil’s Star (Mar.).
At Random House, librarians eagerly snapped up Justin Cronin’s much-buzzed The Passage (Jun.) and David Mitchell’s The Thousand Autumns of Jacob de Zoet (Jun.), although by late Thurday afternoon supplies were running low. Over at Macmillan, mystery fans could get their copy of Kelli Stanley’s City of Dragons (Feb.) signed by the author with a Chinese stamp.
I can remember a few PLAs ago when ARCs were as precious as gold, and librarians had to buy finished copies, although at a discount. So it was nice to see in all this library love the recognition of the key role librarians play in building book buzz with readers.
Click here for more PLA 2010 Conference News coverage from the editors of Library Journal and School Library Journal.