You can call it pandering, or you can call it marketing genius, but I've heard rumors of libraries holding viewings of classic summer blockbusters. And why not? Many a mega flick has sprung from a book—take Peter Benchley's Jaws, Michael Crichton's Jurassic Park, and Winston Groom's Forrest Gump. Of course, more probably have nothing to do with a novel, but plenty of literature bears the Star Wars imprimatur, for instance. These days, books and movies just need each other—Hollywood execs heat-seek "built-in" audiences, and publishers want that big-screen exposure to beef up a backlist. I'm convinced that libraries should publicize that connection to draw in patrons. Movies and books are luxuries for a large chunk of the population, and by making them free (essentially), you'll be doing your community a double service: You may turn a connoisseur of one medium on to the other and enrich their worldview. In the meantime, I'm going to watch Pirates of the Caribbean: A Dead Man's Chest. And who knows? Maybe I'll whip out Treasure Island.—Heather McCormack
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By on July 7, 2006























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